ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR — B2B TECH & GAMING PR

The Opportunity

A senior and genuinely exciting opportunity at a London B2B tech PR agency with a positioning unlike anything else in the market — working at the intersection of the games industry and sectors including adtech, fintech, AI, ad monetisation and film tech.

The agency is expanding fast to meet rising client demand. This is a proper leadership role: you'd be a senior strategic voice on key accounts, a trusted adviser to clients at the highest level, and someone who helps shape what the agency looks like as it grows. The team is ambitious and high-performance — not chaotic — and there's real scope to make your mark.

What sets this agency apart is original research and data-led PR: proprietary studies and reports that routinely land 50+ pieces of trade and consumer coverage, and have helped clients close funding rounds off the back of the narrative built around them. As the most senior voice on your accounts, you'd be shaping that strategy, not just executing it.

If you have deep B2B tech experience, a genuine love of the games industry and the commercial and leadership skills to match — this is worth taking seriously.

What You'll Be Doing

•    Providing senior strategic leadership across a portfolio of B2B tech and gaming-adjacent accounts

•    Acting as a senior point of contact for key clients — a trusted adviser, not just a delivery lead

•    Developing and overseeing integrated communications strategies spanning PR, content, social media, events and webinars

•    Leading original research and data-led PR campaigns — the agency's signature approach to building client authority

•    Driving organic growth — identifying opportunities to deepen and expand client relationships

•    Leading, mentoring and developing the account management team

•    Contributing to new business pitches and agency positioning

•    Overseeing quality control across accounts and ensuring commercial targets are met

•    Staying ahead of sector developments across adtech, fintech, AI, film tech and gaming

•    Playing a key role in shaping agency culture, processes and ways of working

What They're Looking For

•    Significant B2B tech PR experience at a senior level, gained at a London agency

•    A genuine passion for the games industry — this is central to the agency's positioning

•    Proven track record as a senior strategic lead across adtech, fintech, AI, film tech or similar sectors

•    Strong commercial acumen — comfortable owning margins and identifying growth opportunities

•    Exceptional client leadership skills — able to counsel at C-suite level and handle complex, sensitive situations

•    Experience building, leading and developing high-performing teams

•    An integrated mindset — content, social media, events and webinars alongside traditional PR

•    A track record of building or leading research-led thought leadership campaigns that land real commercial results, not just coverage

•    Excellent written and verbal communication skills

•    A proactive, entrepreneurial approach — someone who builds the agency as much as they run accounts

By level

•    AD: established Account Director experience, owning a portfolio of key accounts and leading a small team, with real input into agency positioning

•    SAD: AD-level experience and then some — a broader remit across the full account portfolio, closer involvement in agency-wide commercial decisions, and a genuine hand in leadership team discussions on where the business goes next

What's on Offer

•    Competitive salary DOE — to be confirmed

•    Based in Central London — hybrid working

•    Senior leadership role with real influence over agency direction

•    Integrated work across PR, content, social media, events and webinars, plus the original research and data-led campaigns the agency is known for

•    A unique positioning: B2B tech PR at the intersection of gaming

•    Joining at a genuine growth moment, with several senior hires across the team

•    The chance to shape agency strategy and team development, not just deliver accounts

Interested?

To find out more or register your interest, please get in touch with your consultant at PR Crowd.