PR Account Director — Consumer & Telco Brands | London

The Opportunity

An independent, creative communications agency in London — small, fast-moving and fiercely ambitious, with the backing and resource of a major global communications network behind it — is looking for a PR Account Director.

This is a role for someone who lives and breathes media relations: building genuine journalist relationships, owning the press office function, and knowing how to pivot a story the moment it isn't landing. The agency works across consumer and telco/mobile clients, blending sharp traditional PR with social and influencer thinking to land stories everywhere from the national press to trade and lifestyle titles.

It's a tiny team doing big things — there's nowhere to hide, which means real ownership, fast development, and genuine visibility with senior leadership from day one. Telco experience is a strong plus, but a proven consumer PR background with brilliant storytelling instincts will also get you a serious look.

What You'll Be Doing

Client & Campaign Leadership

•    Own a portfolio of consumer and telco/mobile accounts, directing strategy, delivery, budgets and timelines

•    Interrogate briefs to find the strongest brand narrative and strategic proposition

•    Provide senior counsel to clients on programmes and ad hoc issues, spotting problems before they land

•    Oversee integrated PR and social campaigns from planning through to evaluation

•    Manage budgets and the monthly invoicing process with accuracy and timeliness

•    Act as a senior client contact while developing relationships across the wider team

Media & Storytelling

•    Own the press office function — building and maintaining strong journalist relationships

•    Shape stories that land in top-tier editorial media, and know when and how to pivot if they're not landing

•    Maintain a strong grasp of the media landscape and share that knowledge across the team

•    Blend traditional media relations with social and influencer strategy for a genuinely integrated approach

New Business

•    Contribute to new business from brief-taking through to pitch and presentation

•    Proactively seek out opportunities across the wider network and your own contacts

•    Help shape AI strategy and forward-thinking approaches across accounts

People Management

•    Manage and develop a small team, including performance, feedback and career growth

•    Direct day-to-day account running for more junior team members

•    Forecast hours and billings to plan capacity and support the wider team's development

•    Foster a culture of curiosity, trend-spotting and sharp cultural insight

What They're Looking For

•    Solid experience operating at Account Director level (or a very strong Senior Account Manager ready to step up)

•    A track record running consumer PR accounts — telco or mobile sector experience is a strong plus, though not essential for the right storyteller

•    Genuine creative flair for finding and shaping stories that land in editorial media

•    Real, established journalist relationships and a sharp read on the media landscape

•    Comfortable managing a small team and mentoring more junior colleagues

•    A proactive, solutions-first mindset — someone who spots problems early and gets stuck in

•    Strong written skills, including confidence drafting sensitive client communications

•    A genuine team player with a sense of humour and the appetite for a hands-on, fast-paced environment

What's on Offer

•    £55,000–£60,000 DOE

•    A permanent, full-time role

•    Hybrid working

•    Genuine ownership and senior visibility in a small, high-performing team

•    The backing and resource of a major global communications network

•    A clear route for progression as you grow

Interested?

Send your CV over and we'll set up a chat

📩 hello@prcrowd.co.uk

Gavin Watson