EVENTS & MARKETING DIRECTOR - DRINKS INDUSTRY

THE OPPORTUNITY

This is a senior leadership role at one of the UK's most respected specialist PR and events agencies. Operating in the drinks and wine sector, this boutique, award-winning agency works with some of the world's most recognised brands and produces outstanding events for an enviable client roster.

As Events & Marketing Director, you'll lead the events function from the front — managing a small team, taking ownership of all events and marketing activity, and playing an active role in the agency's senior leadership team. It's a hands-on role with real strategic influence.

The agency operates a hybrid model with three set days in the office (Monday, Wednesday and Thursday), based in South West London.

WHAT YOU'LL BE DOING

●      Leading the planning and delivery of a wide range of events — press tastings, large-scale experiential roadshows, consumer events, pop-ups, retailer promotions, training programmes and competition management

●      Working in close partnership with the PR Director on integrated campaign planning and delivery

●      Managing client relationships directly, attending meetings and leading or supporting new business pitches and brainstorms

●      Overseeing database management and CRM outreach campaigns for trade and consumer events

●      Tracking and reporting on budgets and financial performance across all events activity

●      Managing and developing the Events Manager

●      Contributing to agency-wide management decisions through weekly leadership meetings

●      Handling crisis management where needed

WHAT THEY'RE LOOKING FOR

●      Proven experience in events management, ideally within a PR, communications or specialist events agency environment

●      A genuine passion for or professional knowledge of wine and drinks — familiarity with the UK wine trade is a real advantage

●      Strong financial acumen — confident creating and managing budgets across multiple concurrent projects

●      Excellent written and verbal communication skills with a high standard of English

●      Experience managing and developing junior team members

●      Comfortable managing contact databases and running CRM campaigns

●      Highly organised, energetic and able to handle multiple projects at once

●      Confident in client-facing situations, including senior meetings and new business pitches

●      Degree-educated; WSET qualification or equivalent is a bonus

●      Full UK driving licence is helpful but not essential

WHAT'S ON OFFER

●      c£53,000 pa

●      22 days holiday plus bank holidays, with an additional day added each year after 2 years' service (up to 5 extra days)

●      Your birthday off

●      Hybrid working — Monday, Wednesday and Thursday in the office

●      Friday 4pm finish

●      Professional training allowance including WSET support

●      Staff recruitment bonus of £500

●      5% of the first 6 months' fee from any new client you successfully introduce

●      Ad hoc socials and team outings

●      Local membership scheme with discounts to shops, cafés and gyms

INTERESTED?

To be considered for this role, please send your CV and a brief covering note to:

hello@prcrowd.co.uk