FREELANCE PUBLICIST — LUXURY TRAVEL BRAND ACCOUNT (AM TO AD LEVEL)

The Opportunity

A well-regarded PR agency is looking for a freelance publicist to join them on one of their most interesting accounts — a high-profile luxury travel brand with a genuinely compelling story to tell.

This is a consulting-level role, not a press release factory. They need someone who can think strategically, brief clients with confidence, and push back when the brief doesn't quite stack up.

The brand operates at a fascinating intersection — consumer-facing but with a strong corporate comms layer — meaning there's real scope for intelligent, varied work across earned media, issues management, and campaign planning.

Remote-first and genuinely flexible. The initial engagement is light (a few days to start), with a strong expectation of longer-term support from September.

What You'll Be Doing

• Leading day-to-day PR activity on a luxury travel brand account

• Developing and executing media strategies that blend consumer storytelling with corporate communications

• Building and maintaining relationships with key travel, lifestyle and business media

• Briefing clients clearly and managing expectations with confidence

• Identifying proactive story angles that go well beyond the obvious press release

• Supporting crisis and issues management when needed

• Contributing to campaign planning and longer-term strategic thinking

What They're Looking For

• A publicist operating at Account Manager to Account Director level

• Solid PR agency background — ideally with travel, lifestyle or luxury brand experience

• A confident client handler who can push back constructively and brief with authority

• Strong media contacts across consumer and corporate titles

• Someone who thinks in stories, not just announcements

• Comfortable working remotely and independently

• Available for freelance now, with September expansion in mind

What's on Offer

• Flexible, remote-first freelance engagement

• Rate DOE

• Initial brief of approx. 2–3 days, with strong potential for a longer-term arrangement from September

• The chance to work on a high-profile luxury travel brand with real creative scope

Interested?

Send your CV and a brief note to hello@prcrowd.co.uk