PR ACCOUNT DIRECTOR - DIGITAL PR - B2B + B2C

Salary: £45K (depending on experience) 

Location: Oxford, Hybrid Working (3 days in Oxford HQ, 2 days wherever you do your best thinking) 

About the Agency 

This is an opportunity to join a dynamic and highly regarded PR agency based in Oxford. Specialising in digital PR, content, social media, and influencer marketing, the agency is known for fostering a collaborative and innovative team culture. They value adaptability, curiosity, and a proactive approach to challenges, encouraging their team members to excel in a variety of roles. 

About the Role 

The agency is seeking a PR Account Director to join their team due to a wave of new client wins. The role involves taking the reins on 4-6 client accounts, with a core focus on driving results that are impactful for both clients and the business. The work is a mix of B2B and B2C PR, requiring a strategic approach that blends creative campaigns with measurable outcomes. 

Key responsibilities include: 

  • Crafting digital PR strategies that translate business objectives into headline-grabbing, link-earning campaigns. 

  • Leading quarterly StoryPlanning sessions, transforming insights into creative ideas that resonate with journalists and improve search visibility. 

  • Designing campaigns focused on achieving and exceeding KPIs. 

  • Joining a successful pitch team to help win new clients. 

  • Mentoring 2-3 team members who will look to the Account Director for guidance and inspiration. 

What they are looking for 

The ideal candidate will demonstrate a proven ability to work on impactful brand activations, generate ideas that capture attention, and secure strong media placements across the media landscape. You’ve placed stories that made clients grin from ear to ear, and you understand the media landscape like it’s your hometown. Additionally, you’ve created digital PR campaigns that send search rankings soaring. You craft stories that balance strategic goals with what you know publications will lap up. You know backlinks are currency, and you’re excellent at earning them. 

The candidate should embody a constant current of enthusiasm and ideas, bridging gaps between team members, clients, and media contacts. They should celebrate every success with genuine passion and consistently seek innovative ways to excel, never settling for "good enough." 

Beyond these specialisms, all candidates must possess essential core qualities: 

  • Strategic thinking that effectively connects communications activity to tangible business results. 

  • The ability to analyse performance data and adapt strategies proactively when needed. 

  • Strong leadership qualities that can inspire clients, the immediate team, and the wider agency. 

  • Proven commercial nous that contributes to client account growth year after year. 

  • Finding the right balance between thoughtful analysis and the ability to take quick, decisive action. 

The agency is specifically looking for someone who brings a constant current of enthusiasm and ideas, builds bridges between team members, clients, and media contacts, genuinely celebrates successes (small or spectacular) with genuine passion, and continuously seeks better ways of working, never settling for "goo” 

Apply Now 

To apply, please email your CV to gavin@prcrowd.co.uk. An immediate start is available for the right person. 

Gavin Watson